WPPasteKit or HTMLtoWP: HTML as a theme export or directly in your WordPress site?
The short version
HTMLtoWP delivers a theme ZIP with your homepage and standard WordPress templates.
WPPasteKit turns your original AI-generated HTML into a complete WordPress site with shared elements and content fields, from €49 once.
Choose HTMLtoWP for a theme export with standard templates; choose WPPasteKit for your own design inside your existing WordPress setup.
Two approaches
HTMLtoWP
HTMLtoWP converts HTML and CSS into a WordPress theme ZIP. Your HTML becomes the homepage, with standard templates for the blog, individual posts, archives, search and a 404 page. A template is the layout used for a type of page. Additional HTML files become page templates rather than automatically becoming published pages. The output supports dynamic menus, widget areas and WordPress Customizer settings. You can request changes in plain language and reopen a conversion within fourteen days of downloading it.
WPPasteKit
WPPasteKit works as a plugin with any theme, the standard package that determines your site’s design and layouts. There is no need to switch themes. “Make this my site” separates a complete design into a header, the shared top section, page content and a footer, the shared bottom section. Those shared elements also appear on the blog, archives and 404 page. A builder is a visual environment for assembling pages; WPPasteKit does not require an extra one.
Your navigation becomes a real WordPress menu, and your news cards can display real posts. Editors get a separate screen for content, images and repeatable rows, while raw HTML remains available only to administrators. You still write ordinary blog posts in Gutenberg, WordPress’s standard editor.
Comparison
“Not stated on its site” means the information used here does not describe the feature. It is not proof that the feature is absent. Prices below are as of 30 September 2026 and may have changed.
| Feature | HTMLtoWP | WPPasteKit |
|---|---|---|
| Approach | ✓ Converts HTML/CSS into a theme with standard templates. | ✓ Plugin: your design as a complete WordPress site, without an extra builder. |
| Keeps your own design HTML | Not stated on its site; not established in the information used. | ✓ Retains original markup and classes; fixed elements become dynamic. |
| Works with your current theme | ✗ You install the generated theme as your active theme. | ✓ Works with any theme; no switch required. |
| Header and footer across all pages | Not stated on its site; not established in the information used. | ✓ From your design, shared across regular pages, blog, archives and 404. |
| WordPress menu in your design | ✓ Dynamic menus; exact preservation of navigation styling is not stated on its site. | ✓ Real WordPress menu in your design’s styling. |
| Blog and news in your design | ✓ Blog and post templates; reuse of your exact news cards is not stated on its site. | ✓ Real posts in your own cards, with archives and pagination. |
| Clients edit without code | Not stated on its site; not established in the information used. | ✓ Separate screen for Editors; text, images and repeatable rows. No ACF required. |
| Form in the design’s form area | Not stated on its site; not established in the information used. | ✓ Fill the form area with a form from Gravity Forms or Contact Form 7, for example. |
| Yoast and other plugins | Not stated on its site; not established in the information used. | ✓ WordPress handles titles, metadata and analytics, with tools such as Yoast and GTM4WP. |
| Later design changes | ✓ Plain-language changes; reopen a conversion within 14 days of download. | ✓ Paste revised code; no new conversion into a theme or builder. |
| AI costs or external service | ✓ External conversion service. | ✓ No WPPasteKit API key, AI charges or external service; choose your own AI chat. |
| Preview and conversion changes | ✓ Free preview; plain-language changes and reopening within 14 days. | ✓ Live desktop, tablet and mobile preview; revise code and paste it again. |
| Interface language | Not stated on its site. | ✓ Dutch and English. |
| Price | ✓ Free preview, pay to download; amount not stated on the homepage. 30-day money-back policy. | ✓ One-time: Individual €49 / 1 live site; Agency €149 / 20 live sites. 12 months of updates and support. |
When all twenty live-site slots are used, WPPasteKit Agency works out at €7.45 per site. Both licences include twelve months of updates and support. Renewal at a reduced rate is optional: your site continues working without it. You can use the WPPasteKit prompt in a free AI chat; any paid AI service you choose is a separate expense. Paid form or other plugins, if used, are outside the WPPasteKit licence.
Three practical situations
You have a folder of HTML pages
HTMLtoWP turns additional files into page templates. You still need to decide which live page uses which template. WPPasteKit imports design code into your WordPress workflow; that is not an automatic migration of all existing content either.
You want news in your own card design
HTMLtoWP supplies standard blog and post templates. Whether those reproduce your specific news cards is not stated on its site. WPPasteKit connects real posts to your design’s cards, with separate layouts for different views.
The design changes after handover
HTMLtoWP states a fourteen-day window for reopening a conversion. WPPasteKit lets you paste revised design code later in the same plugin. Updates and support can optionally be renewed after twelve months.
When should you choose HTMLtoWP?
- You want a theme ZIP with standard layouts for posts, search and archives.
- You want a free preview before paying and the ability to request changes in plain language.
When should you choose WPPasteKit?
- You want to retain your current theme without installing a theme ZIP.
- Your own news cards need to be populated with WordPress posts.
- You want to keep updating design code within the same WordPress plugin.
Frequently asked questions
Do all my HTML files automatically become live pages?
No. HTMLtoWP turns additional HTML files into page templates. A template is a layout, which is different from a published page with its own URL.
Can HTMLtoWP supply a blog and menus?
Yes. Dynamic menus and standard blog, post and archive templates are part of the offer. The difference is therefore the theme-export workflow versus using your design inside your existing WordPress site, not an absence of blogging features.
Can I move from HTMLtoWP to WPPasteKit?
If you have the original HTML/CSS from your AI design, optionally with JavaScript and related assets, you can paste or import it into WPPasteKit and click “Make this my site”. WPPasteKit does not turn widgets or builder blocks back into HTML. This is not a promise of automatic migration of every existing page, setting or content item; check those separately.
Do I have to keep paying for WPPasteKit?
No. Individual costs €49 once for one live site; Agency costs €149 once for twenty live sites. Twelve months of updates and support are included. Without optional renewal, the site keeps working but further updates and support stop. Prices as of 30 September 2026; they may have changed.
For another approach, read the comparison with WPConvert.
Does this workflow fit your site?
Want to use your AI design with shared WordPress elements and content fields for your client? See WPPasteKit licences and pricing.
This comparison was written by WPPasteKit / Webdelta, the maker of WPPasteKit. Based on https://htmltowp.com/ on 2 October 2026. Something out of date? Let us know and we will update it.
Editorial basis: the supplied product information; this comparison is not an independent hands-on test.
